Fendt’s “Rise Before Sunrise” with Luke Bryan

Farmers put in a full day’s work long before the sun rises. So we helped Fendt team up with Luke Bryan to create Rise Before Sunrise—a 20-episode content series where Luke woke up with farmers to keep them company as he reconnected with his farming roots. New episodes were only released when farmers started their day — before sunrise. So if you wanted to be the first to see exclusive Luke Bryan content, you had to set an alarm and wake up with farmers. Watch the full series here.

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