Associate Creative Director / Copywriter

Lauren Colasanti

Associate Creative Director / Copywriter

M&M'S

75th & M: The Luxury Residences of America’s Favorite Chocolate

For 75 years people have been bringing M&M'S home. For the first time ever, we made it possible for M&M'S to bring you home.

CASE STUDY:

VR: To ensure the event lived beyond a moment in time, we created a VR experience that allowed everyone to explore 75th & M.

PRINT: Concepted and wrote custom books and magazines that brought to life the unique personalities of the M&M'S Spokescandies.

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PRINT: Created an event narrative that told the story of the M&M'S Spokescandies while highlighting their unique apartment decor.

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Awards

2017 Gold REGGIE Award-Experiential Marketing Campaign

2016 Gold Experience Design & Tech Award-Best Digital+Live Campaign