Perdue Chicken
Chix Mix
Perdue wanted people to know that their chickens eat better than most people with 100% vegetarian feed and no antibiotics ever. In fact, their feed is so good, humans can eat it too. So we proved it with Chix Mix— chicken feed turned human snack.
Awards
2024 Gold Clio - PR (Launch/Relaunch)
2024 Silver Clio - PR (Special Event/Activation)
2024 Cannes Lions Shortlist
Perdue Social
Perdue is a 100-year-old chicken brand that needed to reach a new generation of chicken lovers. So I helped establish a refreshed tone of voice and a bold look & feel that made the chicken look just as good as it tastes.
