Recreational Boating & Fishing Foundation’s “Fearless Fishing Line”

Research shows that women who fish have significantly greater grit, perseverance and confidence than women who don’t. To show them how to catch these life-changing benefits we created fishing line that’s just as strong as the women it’s made for.

Social content teased the drop and showed women why they should get on board with fishing.

We sent the limited-edition line to influencers and made it available to everyone via online sweepstakes.